Morrisons adds baby formula to loyalty scheme following CMA changes

Morrisons has introduced the option for shoppers to redeem their More Card Fivers on formula milk for the first time.
The move comes after the Competition and Markets Authority (CMA) made recommendations to the UK, Northern Irish, Scottish and Welsh governments in February to change regulations to allow parents to use gift cards, vouchers, loyalty points and coupons to buy infant formula.
However, broader CMA regulations mean customers are still unable to earn More Card Points when purchasing ba