More than half of Levi’s revenue now D2C

The latest second quarter results from Levi Strauss & Co. highlights a digital switch for the denim giant, with 51 per cent of its net revenue now coming from Direct-to-Consumer (D2C).
Financial results, for the second quarter ending 31 May 31 2026, show net DTC revenues increased 11 per cent on a reported basis with an 8 per cent jump on an organic basis.
The European market led the way with this digital growth, as DTC sales jumped 12 per cent across Europe. Its home market of the United St