Miniso COO on its ‘bigger and better’ Brent Cross store

Variety retailer Miniso relocated to a “bigger and better” store in London’s Brent Cross Shopping Centre back in May.
The business insists that the new space offers an “enhanced shopping experience” that is designed to “better serve” its “local community and growing fanbase”.
The new site features a “more spacious and playful environment” according to the brand, which enables shoppers to explore Miniso’s “ever-evolving