Melanie Sykes fronts Cubitts’ latest campaign

British eyewear brand Cubitts has launched a new campaign celebrating Manchester which stars television personality and “Boddingtons girl” Melanie Sykes.
The campaign sees Sykes return to her hometown, posing in locations including the Northern Quarter, the Grade II-listed Toast Rack building and the streets of Ashton-under-Lyne. The campaign marks Sykes’ first major fashion shoot since revealing her alopecia, and embracing her bald look earlier this summer.
Tom Broughton, fou