Mega, extra chunky and luxurious: how Easter eggs roll in 2024

Analysts say fastest growing part of market is for ‘talking point’ eggs, with some clocking in at 1kgAt Easter, people used to get excited if theirs came with a mug and a bag of sweets but those days are over, with social media stoking demand for talking point “mega eggs” in fancy shapes and exotic flavours.The choice is no longer just about the type: think “blonde”, “strawberry-white” or “pistachio” flavour chocolate not bog-standard m