McDonald’s head of technology on why Ready on Arrival is a customer experience story

McDonald’s is nominated for Digital Initiative of the Year at this year’s RG Excellence Awards. The fast food giant’s head of technology deployment and testing Courtney Barnett explains how its Ready on Arrival offering is cutting wait times; easing pressure on restaurants; and turning app data into a better customer experience.
Quick-serve restaurants and food-to-good brands are facing a loyalty battle that is increasingly being fought in the minutes before a customer even rea