Maternity brand Seraphine collapses into administration
Maternity-wear specialist Seraphine has entered administration, leading to the redundancy of most of its 95 staff members.
The fashion brand, which was worn by the Princess of Wales during her three pregnancies, appointed administrators from Interpath Advisory on 7 July after failing to secure new investment.
The move follows a period of trading difficulties for the retailer, aggravated by weak consumer confidence which negatively affected revenues.
It comes after Seraphine relaunched its brand
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