Marks & Spencer enlists AI to sharpen online product discovery

Marks & Spencer has partnered with Lily AI to improve how its products are found across Google, organic search and emerging AI-powered shopping channels.
The business is using Lily AI’s Product Intelligence Platform to automate and improve the creation of structured product data at scale, helping it bring new items to market faster while ensuring products are correctly attributed, categorised and ready for discovery from launch.
The technology is designed to enrich product feeds with A