Market Snapshot: Sweden

Some of the largest retail companies in the world are headquartered in Sweden. When consumers think of Swedish retail, one major brand that comes to mind is furniture and homewares giant Ikea. Others may think of H&M Group, the second-biggest fashion retail empire in the world.
However, the Scandinavian country offers much more. Its economy maintained a stable recovery in 2019, according to Euromonitor, and with its population continuing to grow – the nation is fuelling comp