27-02-2017 08:00 via theguardian.com

Mark Neale's scaling up his Mountain Warehouse: next stop America

Britain’s no-frills outdoor clothing brand is on course to hit £200m sales and expanding into US and CanadaOn a blustery morning Germans reach for their trusty Jack Wolfskin jacket while the French typically throw on a Lafuma waterproof. But the default British national anorak brand these days is Mountain Warehouse.The no-frills retailer, which opened its first branch in Swindon nearly 20 years ago, has quietly conquered the UK’s outdoor clothing market, overtaking established
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