18-02-2025 12:42 via retailgazette.co.uk

M&S unveils first-ever underwear campaign for men and women

M&S is set to unveil its first ever cross business underwear campaign across womenswear and menswear, called ‘Make an Understatement’.
The retailer said the campaign, which is its first men’s underwear campaign for 10 years, “delivers a fresh, dynamic aesthetic, with a focus on contemporary design and everyday style, underpinned by innovation and industry leading expertise”.
Bringing together womenswear and menswear, M&S said it is leveraging its market lead
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