M&S takes aim at family shoppers with expanded value range

Marks & Spencer is intensifying its value-focused offering, targeting family shoppers by expanding its Bigger Pack, Better Value range.
The range, which M&S is increasing to over 90 products, is tailored specifically to meet the needs of families—a segment where the retailer has experienced notable growth.
New lines include Select Farms Mixed Peppers (750g) for £2.50, Large Mozzarella & Tomato Pizza (465g) for £3.75, and two Garlic Baguettes (420g) for £2.25,