09-07-2026 12:00 via retailgazette.co.uk

M&S Sharry Cramond on why Silverstone was the “perfect fit”

Fashion has become synonymous with Formula One. From Lewis Hamilton’s grid looks and Lando Norris’s British Vogue shoot to Ferrari’s fashion and lifestyle brand and team collaborations with fashion brands such Cadillac and Tommy Hilfiger, fashion can be found everywhere within the sport.
And last week, British retailer M&S brought the first ever pitlane fashion show to the British Grand Prix. Part of its Summer of Love That brand platform, the show took place on Media Day (
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