04-02-2020 15:31 via retailgazette.co.uk

M&S seeks to refresh clothing arm with first-ever denim TV ad

// M&S launches first-ever denim TV advert to broaden appeal
// The retailer said it will “put crucial focus on growing its killer categories”M&S has launched its first ever TV advertisement campaign for its denim category as it seeks to broaden its appeal and revive its ailing clothing arm.
The embattled retailer, which recently switched up its kidswear range to reduce reliance on formal wear, said part of its turnaround strategy is to “put crucial focus on growing its
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