M&S hires Next digital trading boss for newly-created role

// Marks & Spencer hires Next head of digital trading as head of optimisation and analytics
// Gemma Lumsden will join the newly-created role on Monday
// She will report into M&S online director Stephen LangfordMarks & Spencer has reportedly poached Next head of digital trading Gemma Lumsden for the newly created role of head of optimisation and analytics.
She will report into Stephen Langford, who joined the business as director of M&S.com in May.
Lumsden will join M&S on M