Mamas & Papas launches new app for parents

Mamas & Papas has launched a new app under its ongoing mission to empower parents during their pregnancy and parenting journeys.
As well as being a shopping platform, the baby retailer‘s app provides expert advice and style-led inspiration for parents.
Its features include a ‘parent hub,’ providing users with access to a series of practical tips, expert insights, and emotional support.
This includes advice from the retailer’s resident baby sleep experts, which can be