Majestic Wine revamps subscriptions propositions

Majestic Wine has relaunched its Wine Club and Lock It In subscription propositions.
The alcohol retailer, which recently launched a Christmas recruitment drive, has invested in transforming its online customer journey for its Wine Club members, making it easier for them to sign up, manage their subscription, and pause or cancel their membership. 
Its new dedicated website has also added a host of new functionality, including the ability for shoppers to gift a Wine Club case to family or fr