Majestic Wine MD on why stores are at “the heart of everything”

Majestic Wine recently kicked off a £4 million investment into its store portfolio, as it unveiled its newest shop in Trowbridge, Wiltshire.
Its investment over 2026/27 includes the launch of at least four new stores, as well as a comprehensive programme of improvements to its existing UK shops.
Majestic Retail managing director Elizabeth Newman shares more on the investment and its implications for its physical stores.
New store and local fulfilment hub
The new Trowbridge store is based i