Luxury retail and video games: The unlikely partnership set to explode this year

Luxury retail and the video games industry are set to become increasingly intertwined as high-end brands find new ways to “engage and excite millennials”.
According to a new report from investment banking giant Jefferies, luxury brands are set to drive this unlikely partnership forward over the coming years as they seek to capitalise on the increasingly lucrative market.
It argues that the current gaming demographic represent the next generation of luxury consumers, with 46 per cent