Lululemon apologises after Great Wall yoga event sparks backlash in China
Lululemon has apologised after a promotional yoga event on the Great Wall of China triggered criticism over the alleged use of a Japanese drum.
The activewear giant staged the event at the end of May, featuring Chinese actor Zhu Yilong, as it looked to build momentum in one of its fastest-growing markets.
However, the Canadian retailer faced a backlash on Chinese social media after users claimed the drum used during the performance was Japanese, prompting the business to delete promotional conte
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