Loyalty that works

For many retailers and brands, retaining their consumer base has been getting harder and harder. With constant competition from huge ecommerce platforms and social media platforms, retailers need new ways to entice shoppers.
One way of doing so is a loyalty scheme. Loyalty schemes were designed to help businesses retain consumers by offering them perks for continued custom.
And they’ve become very popular over the last few years. Everyone from Boots to Sephora to British Airways seems to h