Listen: Understanding the true cost of customer acquisition


 
In our latest episode of Retail Gazette’s Retail Unpacked podcast, we sit down with Phil Alltoft, commercial lead at Novuna, one of the UK’s leading point of sale finance providers. Leaning on Alltoft’s many years of customer-centric experience, we unpack one of retail’s biggest blind spots – customer acquisition costs (CAC). With 25 per cent of retailers unaware of their CAC and 35 per cent not tracking retention rates, we explore why these crucial