Lidl unveils £500m investment into British pork sector

Lidl is investing £500m into the British pork sector as it doubles down on its 100% everyday fresh meat promise.
The discounter said its funding commitment will ensure the continued production of high-quality British meat “at the best possible prices for customers”.
As part of its investment, the supermarket chain has moved its pork producers to an open-book model that includes the on-farm cost of production and includes a fixed margin for farmers.
Dubbed the Lidl Pork Producer