Lidl trials middle aisle click and collect scheme for loyalty programme members

Lidl is trialling a new click, reserve and collect service on its app where customers will be able to reserve a Middle of Lidl product before it launches in store.
From April 7, the discounter’s latest spotlight product will be available for shoppers to reserve the item two weeks before it hits the supermarkets as well as select their preferred store for collection on the Lidl Plus app.
Lidl GB chief customer officer Jassine Ouali said: “We’re always exploring bold new ways to