Lidl TikTok Shop launch sells out in minutes

Lidl’s TikTok shop launch has sold out in 18 minutes, setting a benchmark for UK supermarkets using the platform.
The UK grocery retailer went live on TikTok Shop yesterday (20 February) at 10 am with 3,000 protein products, only to sell out within 18 minutes, according to the Grocer.
The discounter said its £5 bundles were made from high-protein products which would have cost more than £30 to buy separately in-store.
Brands sold in the bundle included Belbake Protein Pancake M