Lidl links users loyalty app data to Meta and Google

Lidl has launched cross-platform advert targeting, allowing its loyalty scheme members to receive personalised ads across Google and Meta.
Lidl Plus users this week received a notification asking for permission for the supermarket chain to share their data with Google and Meta, The Grocer reported.
The statement read: “We use Lidl data to tailor the marketing you see on Google, Meta and The Trade Desk partner platforms. We also transfer your device identifiers based on in-app actions to th