Liberty unveils festive campaign to mark 150th anniversary

Liberty has launched its Christmas advertising campaign, The Making of Christmas, rounding off the department store’s 150th anniversary year with a celebration of “creativity, craftsmanship and imagination.”
Designed in-house, the campaign draws inspiration from the “chaotic yet joyful workspace” of Christmas elves, bringing a playful twist to the heritage brand’s festive display.
The store’s famous central atrium has been transformed into a festive ship