Levi’s launches £650 made-to-order jeans at London Soho Atelier

Levi’s has launched a premium made-to-order service at its Soho Atelier, with custom jeans priced from £650.
The denim giant is offering customers a one-to-one tailoring experience at its Great Marlborough Street store in London, allowing shoppers to create personalised jeans using premium selvedge denim, finishes and hardware.
The Lot-1 Made to Order service also includes bespoke options, with jeans priced from £950.
The wider offer spans other categories, including bespoke ch