02-09-2020 21:04 via theguardian.com

Lego-playing kidults help build UK toy sales during Covid lockdown

Company is latest to benefit as pandemic forces families to spend more time togetherCoronavirus – latest updatesSee all our coronavirus coverageThe rise of the kidult helped boost UK toy sales during the coronavirus lockdown, with Lego the latest business to benefit from parents joining their children on the playmat while pubs, cinemas and playgrounds were closed.Lego said on Wednesday that a rise in sales and profits in the first six months of the year was due to more families playing tog
Read more »