“Bricks-and-clicks” model boosts Fortnum & Mason’s Christmas trading

// 15% sales growth across Fortnum & Mason during Christmas trading period
// Bricks-and-mortar like-for-like sales grow 13%
// Online sales surges 22% and now represents 39% of the total mix
// Meanwhile, in-store experiences boosts hospitality sales by 15% & private dining by 20%Fortnum & Mason has praised its “bricks-and-clicks” business model for allowing it to post a strong sales performance during its recent Christmas trading period.
For the five weeks to December 2