Landsec’s Ben Padley on why activations at Piccadilly Lights are a must

The Piccadilly Lights are a familiar sight to any tourist, local or commuter.
Turning 118 years old this year, they are one of the most well known out-of-home locations in the UK and always popular with tourists.
Under the lights there is The Venue at Piccadilly Lights, an experience space that allows brands to set up live experiences and amplify their message using the Lights.
Ben Padley, head of consumer at Landsec said he counted at least 18 tourists taking photos on the short walk from the L