Lacoste highlights tennis heritage with new trainer campaign

Lacoste has unveiled a new campaign celebrating its tennis heritage.
The marketing drive leads on from its Slam Break Premium campaign, which starred tennis player Arthur Fils.
Showcasing the brand’s ‘Slam Break’ trainers , the spot swaps between the firm’s footwear atelier and the tennis court.
It aims to highlight the retailer’s “creative approach to the visual iconography of the court”. Related StoryLacoste highlights tennis heritage with new trainer