Kingfisher names retail media director

Home improvement firm Kingfisher has named Hélène Trad as retail media director.
The appointment is effective from today (1 December), and she will be based at the company’s London headquarters in Paddington.
“I am excited to join Kingfisher at such a pivotal time for its retail media proposition,” she said.
“The Group’s scale, customer reach, and commitment to innovation create a unique platform to deliver value for both shoppers and advertisers. I lo