Julien MacDonald introduces dedicated ecommerce site

British fashion designer Julien MacDonald will transform his London Fashion Show collection into a direct-to-consumer offering with the launch of a new ecommerce site.
The Welsh designer, and TV personality, will sell his Fall 2026 ready-to-wear collection on the site, which launched on Monday.
“We ordered 2,500 boxes for our orders, and we’ve already run out” MacDonald told WWD. “I’ve had to order 1,000 more from the fact­ory in Wales.”
MacDonald has desi