11-06-2026 09:52 via retailgazette.co.uk

Joybuy launches UK ‘Summer Black Friday’ as JD.com challenger steps up push into Europe

Joybuy is launching its first ‘Summer Black Friday’ event in the UK, as the JD.com-owned marketplace hopes to bring one of China’s biggest shopping moments to British consumers.
The platform, which launched in the UK earlier this year, said the promotional event will run from 15 to 30 June, with discounts across tech, home, beauty, grocery and other categories.
The campaign will reportedly include deals from brands including Apple, De’Longhi, Emma, LEGO, Lenovo, L’O
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