23-08-2020 16:50 via retailgazette.co.uk

John Lewis to review “Never Knowingly Undersold” promise

// John Lewis seeks to “improve” its famous “Never Knowingly Undersold” promise
// John Lewis Partnership chair Sharon White said the phrase is under review, raising questions that it could be scrapped
// The department store has used the promise for 95 yearsJohn Lewis could potentially ditch its famous “Never Knowingly Undersold” promise after 95 years, according to reports.
The promise, which doubles up as the department store’s slogan, sees John
Read more »