John Lewis partners with Dunnhumby for improved insights platform

John Lewis has launched a new improved insights platform for brands with marketing firm Dunnhumby, designed to help its partner brands improve the way they connect with shoppers.
The John Lewis Partnership Insights Platform uses AI and business intelligence (BI) to provide detailed insight into brands’ performance and the wider category, the department store said.
Following a pilot of the initiative earlier in the year, it is “delivering a more tailored and rewarding shopping experie