John Lewis owner picks Saatchi & Saatchi to replace agency behind hit Christmas ads

Retailer parts ways with Adam&eveDDB as it attempts turnaround after slumping to a lossThe owner of John Lewis and Waitrose has replaced its advertising partner of 14 years with Saatchi & Saatchi, the agency famous for its 1979 “Labour isn’t working” Conservative party election campaign.The deal ends the relationship with Adam&eveDDB, which created a run of highly successful promotions based on a cosy emotional feel without a hard focus on price and turned John Lewi