John Lewis launches Virtual Sofa AR feature to its app

John Lewis is launching a new augmented reality feature to its iOS app allowing shoppers to virtually place sofas in their home before purchase.
‘Virtual Sofa’ is set to be tested with over 123 of John Lewis’ bestselling sofas and armchairs enabling customers to “check scale and colour in their home using the AR function in the app” in the coming weeks.
While browsing products customers can tap the ‘View In Your Room’ button which will open their smartph