John Lewis kicked off Christmas planning 20 months early due to ongoing disruption

John Lewis reportedly started work on its 2026 festive season in April 2025, as rising freight costs and supply chain disruption complicated its festive stock deliveries.
The company’s unconventional decision came after examining economic trends, trade shows, exhibitions, cultural events and film releases.
John Lewis buying manager Cydney Ball told The Times that it was already developing its Christmas 2027 theme while making sure this year’s decorations, toys and store designs had l