John Lewis hails ‘exceptional’ response to Never Knowingly Undersold return as it readies joint loyalty programme

New John Lewis boss Peter Ruis said the it has had an “exceptional” response to the return of its ‘Never Knowingly Undersold’ pledge as he prepares to ramp up the retailer’s customer offer over the golden quarter.
The department store chain brought back its price match promise at the start of the week after dropping the commitment two years ago.
“After a week of the relaunch, I can tell you it’s been exceptional, with some incredible sales and some incre