John Lewis becomes first major retailer launch male-only makeup concession with War Paint

John Lewis has become the first major retailer to launch a makeup counter just for men which has reportedly seen “amazing sales”.
War Paint For Men, a British makeup brand which rose to fame after appearing on Dragons Den, is the first all-male makeup brand to win a concession at the department store.The pop-up launched on January 2 in the department store’s Oxford Street flagship, and is set to run until the end of the month.
“Male skincare has significantly develop