Jigsaw: What went wrong?

A BRIEF TIMELINE
1970: John Robinson founded Jigsaw in 1970. The first store opened in Brighton, England.
1972: Jigsaw opened its second store in Hampstead, London.
1989: Jigsaw won the British Fashion Council Award for Contemporary Design of the Year.
1994: Jigsaw launched its menswear range.
1996: Jigsaw Junior was launched, initially consisting only of girls clothing. Jigsaw opened a store on London’s Bond Street as well as stores in Japan and Denmark.
Jigsaw launched its first sto