Jack Wills to launch kidswear to “improve brand positioning”

// Jack Wills to launch kidswear range this December
// Jack Wills aims to focus more on its lifestyle proposition with the new collectionJack Wills is set to launch a kidswear range for the first time via a licensing partnership with clothing manufacturer Brands Machine Group.
The group has secured an agreement to design, manufacture and market Jack Wills kidswear apparel and accessories for boys and girls ages up to 16 years old.
Jack Wills aims to focus more on its lifestyle proposition with