'It's not like Trinny and Susannah' – John Lewis turns to personal stylists

Store’s new army of stylists generate up to 20% of clothing sales as high street sells ‘experiences’ to beat the gloomIt’s one of this season’s biggest trends but it’s not animal print or cycling shorts: high street fashion retailers are hiring armies of personal stylists to give shoppers the VIP treatment as they battle the slump in clothing sales.“There is still a bit of a stigma [around personal styling] from back in the day when Trinny and Susannah a