It’s coming home… Iceland renames stores ‘England’ as retailer backs Three Lions

Iceland has temporarily renamed three of its supermarkets “England” in support of the national team during the World Cup.
The retailer has changed the signage at stores in the hometowns of England stars Jude Bellingham, Harry Kane and Jordan Pickford, with a promise the new branding will stay in place for as long as England remain in the tournament.
The stores are located in Stourbridge, where Bellingham grew up, Chingford, the hometown of captain Harry Kane, and Washington, Tyne and