It is hard to spot the success of Mike Ashley's 'elevation' strategy

Frasers Group talks about their stores as a ‘work in progress’; others might call it a mistake A “semblance of normality” is returning to retail-land, said Mike Ashely’s Frasers Group, seeming to encourage the same judgment about the company itself.This year’s annual results were delivered without last year’s background explosions from auditors and Belgian tax authorities. The 18% fall in pre-tax profits to £117m was a better outcome than the City