Is sustainability killing off fast fashion for good?

Fast fashion was booming in the early 2000s when consumers connected with Primark’s luminous mesh clothing and chunky plastic hoop earrings, and as the likes of Topshop, H&M and Zara embarked on ambitious expansion schemes around the world.
However, in more recent years ethics and corporate transparency in fast fashion has been the topic of numerous debates – especially since the Covid-19 pandemic swept the world in March this year.
The sector has been seeing an increase in call