Is subscription-based retail the future of shopping?
Nowadays, there seems to be a subscription box available for almost every category in online retail, from meal kits to craft kits, beauty products to confectionery.
Subscription box retailers have enjoyed a steady growth in recent years, with 27.4 per cent of Brits signed up to subscription box services as of February 2019, according to Royal Mail Group. At the time, the UK subscription box market was forecast to reach £1 billion in value by 2022, a 72 per cent increase from its value in
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