Is Lidl’s new Plus app enough to bridge its gap in ecommerce?

When Lidl recently launched Lidl Plus, a mobile app offering rewards such as a weekly money saving coupon, questions were raised to whether it was enough to compensate its blaring cap in ecommerce.
Customer loyalty schemes, which Lidl Plus is in its essence, once represented a promotional and/or discount and reward mechanism that encourages consumers to stick with a retailer for the long haul. However, there is increasing evidence now to suggest that consumers will flick between loyalty sc